The brand has been featured in numerous fashion magazines, including GQ, Vogue, Elle, L’Uomo Vogue, Esquire and Vanity Fair. Characterized by subtle detailing, retro aesthetics and high-quality materials, their frames are popular with celebrities, including Brad Pitt, Angelina Jolie and Tom Cruise.Recently celebrating twenty-five years in the industry, the brand remains highly influential, creating campaigns that deploy film, music and designer collaborations that communicate a lifestyle that is distinctly Los Angeles
Oliver Peoples was born in the heart of West Hollywood, California, on iconic Sunset Boulevard, when Co-Founder and Creative Director Larry Leight opened the doors to The Company’s first optical boutique.
Earlier that year, Leight discovered an estate collection of vintage American-made eyewear that included thousands of beautifully filigreed rimless and metal frames produced by iconic American companies. All the frames were unworn, in mint condition, and in original packaging. He purchased the entire lot, which included a receipt signed “Oliver Peoples,” who he reasoned was the original owner or distributor. When he decided to sell the estate collection in the retail store, it seemed fitting they use the name. It was then that the Oliver Peoples vision was realized: to design a collection of eyewear and create a unique retail experience in a gallery-like setting.
The Company has maintained a classic yet innovative approach to eyewear from day one, presenting vintage-inspired frames that were a significant departure from the futuristic styles and geometric shapes dominant in the late 80’s. Because runway fashion was moving in a heritage rich direction, the debut of the retro collection was fortuitously timed, as the direction of eyewear changed globally.
In the 2000 film American Psycho, the protagonist Patrick Bateman mentions that his yuppie colleague, Marcus Halberstram, has the same penchant for Oliver Peoples glasses as he does. Bateman and several of his colleagues are then depicted as each owning an identical pair of the same Peoples’ frame.
In the Season 6 finale of the show Entourage, Vincent Chase and Johnny Chase are seen buying sunglasses from the flagship Oliver Peoples store on Sunset Boulevard, before their trip to Italy, where they also run into actor Matt Damon.
In the show Damages, the main character Patty Hewes, as portrayed by Glenn Close, wears the Oliver Peoples O’Malley sunglasses. As of July 2013, Close has auctioned off her signature glasses on eBay, in efforts to raise funds for her charity.
Then-Australian Prime Minister Julia Gillard wore Ashton in Red Tortoise Gradient, initially at the National Press Club, announcing the date for the 2013 Federal Election starting the longest election campaign (9 months) in Australia’s history.
President Barack Obama returned from vacation wearing Oliver Peoples sunglasses.