RUDY PROJECT: ELEVATE YOUR PERFORMANCE
Founded in Treviso in 1985 by the creative genius of Rudy Barbazza with the aim of improving the performances of athletes the world over, Rudy Project has been the leader in Europe in the sports and eyewear sector for 30 years. This success is the result of constant investment in the development of new materials and technologies for lenses and frames, a special vocation to qualitative excellence and a well-conceived and targeted marketing and communication strategy.
The love for progress, passion for style and attention to quality have given life to an exclusive collection of technologically-advanced sports eyewear. “Technically Cool” is the company payoff, two words which best express the essential characteristics of each Rudy Project product.All Rudy Project eyewear is 100% made in Italy and stands out thanks to the technological materials used for the frames and lenses, the aesthetic design, the attention to detail and quality of the products, and the precision packaging.
Technical sunglasses, bicycle helmets, wraparound glasses, but also sport accessories for brand extension – watches, clothing and bags, the range now comprises more than 5,000 articles. The standout collection is the exclusive RX range of sunglasses/glasses lenses, ideal for the most demanding sportspeople in need of optical correction. The innovations from Rudy Project are guaranteed top of the range.
For more than 25 years Rudy Project has been committed to technology and technological innovations that offer unique solutions for athletes and weekend warriors.
The unquestionable excellence of the Rudy Project line of products is a result of the desire and intuition to continuously create new ideas and to implement them in the form of development activities and quality management, on-going research in the field of materials, a rigorous program of experimentation and testing, and in interactive relationships with the recipients of the finished product. The results are astonishing. The combination of design and professionalism, the merger of aesthetics and materials.
The company is one of the last eyewear brands to remain totally independent, free and faithful to their
original mission: that of creating technical glasses with attention to the smallest of details and subjected to the most meticulous quality control, which succeed in fulfilling the requirements of the most demanding users.